São Paulo Fashion Week

The São Paulo Fashion Week (SPFW) is a fashion event, held at Ibirapuera Park, in São Paulo. During this period the world took notice of models such Gisele Bündchen, Isabeli Fontana, Ana Claudia Michels, among others. Many names of designers came up at that time also, as Ricardo Almeida, Reinaldo Lourenço, Ronaldo Fraga. Years before, international brands such as Chanel and Versace first appeared in Brazil due to the opening of imports of the Collor government. Business owners were forced to invest in technology, machinery and labour-Expertee to compete with the foreign brands that grew instantly in Brazil. That brought a significant change to Brazilian fashion as whole.


sources : Vogue . Wikipedia . http://www.huffingtonpost.com . http://www.coolhunting.com .